As a videographer with a decade of experience, I often get asked to fix smartphone videos like, "How can I make this video more interesting?" "Why does my forehead look so shiny?" "Do I need to reshoot this?" "Why isn't my editing seamless?" Many could benefit from some professional insights. So, let’s dive into how you can up your smartphone videography. 1. Start with a Script
Before you even think about hitting the record button, it’s crucial to plan how you want your video to come across. Too often, people skip this step, thinking, "I’m spontaneous; I’ll just wing it." But remember, while spontaneity is great, your editor and videographer aren’t mind readers. Take some time with your team to brainstorm and jot down your spontaneous ideas. Decide on the key message you want to deliver to your audience.
2. Plan Your Shoot
Once you have your script, it’s time to plan how you’ll shoot each scene. Your editor isn’t a magician, but with a well-thought-out plan, they can work wonders. Break down your script, paragraph by paragraph, and determine where you need b-roll footage and how many different angles to shoot. For instance, when discussing a product’s benefits, plan to include beauty shots of the product or a demo of someone using it, rather than just talking about it. This approach helps the audience visualize the product while they hear about its features.
3. Before You Hit Record
Make sure you’re set to deliver your video in the right resolution, whether it’s 4K or Full HD, and in the correct orientation—portrait or landscape. For audio, consider using wireless microphones from brands like BOYA or Saramonic. These are affordable and offer much better sound quality than your phone’s built-in mic. And don’t forget to check that both your phone and microphones are fully charged before you start recording.
4. Light, Camera, Action!
While smartphones are powerful video tools, they often struggle in low light. To get great footage, ensure your scene is well-lit. Use natural sunlight near a window, but avoid placing your subject directly in front of the light to prevent overexposure. If natural light isn’t available, use a table lamp, standing lamp, or a soft video light from an accessories shop. If necessary, ask someone to help hold the light at the right angle.
5. Keep It Steady
A smooth and steady shot is key to creating a professional-looking video. If a full tripod feels too bulky, consider using just one leg like a monopod, giving you more flexibility to move around while keeping your shots stable. If you’re shooting handheld, hold your phone close to your chest to use your body’s center of gravity for extra stability. And if your budget allows, invest in a smartphone gimbal—any brand will do!
Stick to three simple camera angles: start with a wide shot to set the scene, move to a medium shot to tell your story, and finish with close-ups of the product or b-roll. These extra shots can be lifesavers during editing, filling in any gaps.
6. Before Wrapping Up
Double-check your shot list and script. Have you captured everything you planned? Please review your footage on-site to ensure it's correct before you call it a day.
7. Editing
When it comes to editing, everyone has their style, but overloading your video with effects can be distracting. Keep it simple and clean—delivering your content to the audience is the priority.
Remember, the most important aspect of filmmaking is pre-planning. The more time you invest in planning and brainstorming ideas, the more time and money you’ll save during the shoot. A well-prepared shoot not only leads to a smoother production process but also results in a more polished final product.
Tips: You can find free PNG icons and graphics on Flaticon, and royalty-free music on YouTube channels like MorningLightMusic and Audio Library, or purchase tracks from AudioJungle.
Extra Tip: If you’re stuck on scripting, try using ChatGPT. Check out "Explore GPTs" and find Video GPT by VEED, specifically designed for video scriptwriting.
And if any of this feels overwhelming, it might be time to consult a video production expert. Let the pros handle it so you can focus on your message.
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